Hughie Fury’s world heavyweight title clash against Joseph Parker will be broadcast exclusively live on YouTube.
Fight fans in the UK will be charged £9.99 to watch the fight for the WBO strap at Manchester Arena on September 23.
Fury’s promoter Hennessy Sports announced the partnership with YouTube which is the first of its kind.
A portion of the undercard will be shown for free prior to the main event, with viewers able to purchase at the advance offer price until midnight on September 17.
Mick Hennessy, CEO of Hennessy Sports, said: “The heavyweight championship of the world is still the biggest prize in sport and can capture the imagination of the public like no other title.
“For Fury v Parker, we decided to make this event innovative, forward thinking and really push out the boundaries.
“We’ve been talking to YouTube for months about bringing boxing to a wider audience through their platform, and are delighted to have found a way to achieve this.
“The way TV viewing is consumed has altered rapidly in the last few years and we wanted to be at the forefront of that change in presenting this fight.
“As a company, Hennessy Sports, is proud to be playing such a pivotal role in transforming the way in which live boxing content is televised. This is the future of boxing.
“I’d like to thank our Board and Shareholders for their continued support in helping us to reach this milestone.
Fury himself is excited at the number of people that could potentially watch the scrap on the platform.
“This is great news for fight fans who can now watch my world heavyweight title challenge against Parker exclusively live on YouTube in the UK and Ireland,” he said.
“I’m thrilled and proud to be part of an historic event that will be remembered in years to come as a defining moment in the sport. I’m grateful to Hennessy Sports and YouTube for this fantastic opportunity to showcase my talent.
“Parker is the biggest challenge of my life and he will bring the very best out of me, but I aim to deliver a knockout performance for YouTube viewers who will see me lift the WBO World title at the end of the fight.”