Wolfgang Dürheimer, CEO of Bugatti and Bentley, will retire at the end of this year as earlier reports have suggested. His replacement at Bugatti will be former Audi Sport chief Stephan Winkelmann, while Adrian Hallmark from Jaguar Land Rover will take the helm at Bentley.
Winkelmann leaves his role as Managing Director of Audi Sport after having joined in the spring of 2016. Along with rolling out the new R8 Spyder and RS 5 coupe, he told Automotive News he had hopes for an Audi Sport hypercar. Prior to that appointment, he led Lamborghini for 11 years and helped the brand triple its number of dealerships. He starts his new post on January 1, 2018.
Hallmark will begin his new role at Bentley on February 1. Most recently, he served as Global Strategy Director at Jaguar Land Rover. Earlier in his career, he served as Bentley’s Sales, Marketing and PR board member, helping to roll out the Continental GT in 2003.
Bentley is also shuffling around other executives. Werner Tietz will serve on the board for the Engineering team, and Chris Craft will lead up sales and marketing operations. Astrid Fontaine will lead People, Digitalization, and IT. All three execs hail from Porsche.
Although he’s stepping down as CEO of Bentley and Bugatti, Dürheimer will continue to advise the Volkswagen Group on motorsport operations. The departing boss began his career in 1986 at BMW and was appointed to the board for R&D at Porsche in 2001. Ten years later, he led Bugatti and Bentley before heading Technical Development at Audi AG. After just two years at that post, he returned to Bugatti and Bentley and played a critical role in introducing the new Chiron.